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Why Most Training Never Reaches Its Full Potential
It's not due to lack of effort, it comes down to consistently training at too high an intensity level. Most people who train seriously are not lazy, undisciplined, or uncommitted. They show up, follow plans, push through discomfort, and care deeply about improvement. And yet, many never reach anything close to their full potential. The problem isn’t effort. It’s that the way most people train prioritises short-term sensations and short-term outcomes at the expense of long-ter
Coach Rich
Jan 45 min read


From Exhausted to Energized: A Modern Guide to Restoring Vitality
Contemporary medicine has largely drifted from its foundational purpose: identifying and addressing the root causes of illness. Instead, it often focuses on suppressing symptoms, typically through long-term pharmaceutical intervention. In this model, symptoms are treated as problems to silence rather than meaningful biological signals. Symptoms exist for a reason. Fatigue, pain, inflammation, brain fog, and anxiety are not random malfunctions, they indicate that something in
Coach Rich
Dec 28, 20256 min read


Mitochondrial Health, Cardio Training, and the Case for Smarter Endurance
Why Intensity Alone Misses the Point Modern discussions around cardio training often revolve around how hard we should push. High-intensity sessions are celebrated, while easier efforts are frequently dismissed as ineffective. Yet for most people, the problem is not a lack of intensity but a lack of appropriate stimulus. Much of what passes for cardio training sits in a metabolic middle ground, too easy to drive meaningful adaptation, yet too demanding to allow full recovery.
Coach Rich
Dec 28, 20254 min read


Why MAF Method Training Is Key To Hyrox Success For Most Athletes
A Hyrox race is a hybrid endurance event that alternates running with functional workout stations. Competitors run eight 1 km segments, and after each run complete a demanding station such as rowing, sled pushes, burpee broad jumps, or sandbag lunges, all completed in sequence over roughly 60–90 minutes. This format demands not only strength and technical skill at each station but also strong cardiovascular endurance to sustain running performance and recover quickly between
Coach Rich
Dec 26, 20254 min read


The Importance and Benefits of Aerobic Development - MAF Training
The Aerobic and Anaerobic Systems Humans are biologically equipped with an anaerobic system that can activate instantly. If someone is walking down the street and a sudden downpour of rain appears, they can sprint for cover without any preparation. That system is always present and does not require training. The aerobic system is different, It needs to be deliberately developed over time. It responds slowly, but once trained, it becomes the dominant system for endurance perfo
Coach Rich
Dec 26, 20256 min read


Five Core Principles for Smarter, More Consistent Training
Training can feel overwhelming. Between data, opinions, endless programming variables, and fitness trends, it’s easy to get lost in the noise. Yet real progress often comes down to a few simple guiding principles , small mental levers that keep you consistent, prevent overthinking, and help you make smart decisions even when motivation is low. Over time, it becomes clear that rules aren’t restrictions, they’re tools . They simplify complexity into actionable insights, condens
Coach Rich
Dec 21, 20253 min read


Why Running Slower Can Make You Faster: The Maffetone Approach to Aerobic Base Training
Introduction: Rethinking Speed and Endurance Many runners assume that getting faster requires frequent high-intensity training—intervals, sprints, tempo runs, and threshold sessions. This belief is deeply ingrained in modern running culture and reinforced by track-based training models. However, decades of observation, coaching practice, and physiological research suggest a counterintuitive reality: endurance performance improves most reliably when athletes spend substantial
Coach Rich
Dec 21, 20253 min read


Digital Identity, Health, and the Future of Personal Freedom
When Health Becomes Conditional Health and fitness are often framed as matters of personal responsibility. What we eat, how we move, how we train our bodies, and how we live day to day are understood as individual choices shaped by biology, values, and circumstance. This assumption, that health is personal, has underpinned modern ideas of freedom and bodily autonomy. Digital identity systems challenge that assumption at its core. While often presented as neutral tools for eff
Coach Rich
Dec 21, 20255 min read


Insulin: The Master Switch of Fat Storage and Metabolic Health
A Hormone-Centered Model of Weight Gain, Fat Loss, and Chronic Disease Modern discussions of weight loss tend to focus on calories, willpower, and exercise frequency. Yet a growing body of metabolic reasoning argues that fat gain and fat loss are primarily hormonally regulated, with insulin occupying a central and dominant role. Within this framework, insulin functions as the body’s primary fat-storage hormone, uniquely capable of directing excess energy into adipose tissue a
Coach Rich
Dec 21, 20256 min read
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